Ok, this site is very limited in functions and is very much trying to push their targets. The made up fake profiles they have are not very creative. Though interesting to see they have real users who ie like pink so they make pink font on pink background. Kids are smarter then this, the only complex thing about it was the signup page where everyone give up their demographics.
I really don't see this going that far, with walmarts budget I am sure lots of people will signup in the end.
