Steve jobs and his spin with iTunes ...

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Steve jobs and his spin with iTunes and DRM Wed, Feb 7. 2007

Steve Jobs does a fine job at spin with his letter at. http://www.apple.com/hotnews/thoughtsonmusic/

He says.

ipod sales = money maker
itune sales = lots of work for not much money
no drm = more ipod sales
drm = music industry's requirement

Well done letter at pointing the finger at the music industry and taking the heat off of him. The last thing Apple wants is to have DRM associated with them, so if they can have it associated with the Music industry then all the better. This is a good strike to prevent the music industry releasing a DRM free player and web site combo while implying DRM was all Apples idea.

I would place my bets on that most people who steal music online do it because it is easier then buying dvd's and waiting for it to come in the mail (or goto store), copying to computer then to your player.

From my stand point is you can't stop people from stealing, you can only make it easier to buy then to steal.
Posted by Charles Verge in Business Comment: (1) Trackbacks: (0)

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#1 - Jon said:
2007-02-07 12:28 - (Reply)

To be honest, I consider this more an exercise in pre-emptive PR. Jobs is up for re-negotiations with the music industry I believe sometime this year and they want more from him.

Microsoft broke the golden seal by giving the big 4 a chunk of all Zune sales (physical hardware)... Jobs had no choice but to do this, otherwise, the music industry may insist on a percentage of all ipod sales and accessories as... you guessed it... they aren't making much of Zune ;-)

Music has been "free" since the dawn of time, struggling artists play on the streets to get their name out then, once they reach a certain level of popularity, can make a living off their efforts - this is only fair. The music industry on the other hand USE to control these important distribution channels which are now quickly dissolving like an M&M in my mouth. With online sales, who needs the music label? Groups can sell their stuff directly to their fans and the middlemen are cut out. There is a reason why myspace is so popular with bands... and it isn't because of the social networking aspect neither ;-)

Jon


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