Communispace builds communities which allows companies to get to know their customers well. The goal of these communities is to develop quality communication with their customers.
Quality communication can only happen after trust is built.
Making Social Networking Work for Marketing:
Communispace Shares 10 Best Practices for Online Customer Communities
Related blog postings...
Myspace is not always the way to go, I have seen many communities which are small and do very well. Smaller size can result in higher quality.
http://blog.willmcinnes.co.uk/blog/2006/10/keeping_online_.html
Isabel Walcott Hilborn adds in her own words on the matter, these 10 tips are really common sense for building any relationship. How easy it is to not apply them to building customer relationships.
http://iz.typepad.com/isabel_walcott/2006/10/community_top_t.html
